Michael Saad
Fractional / Part-Time CMO
Expert growth leadership without full-time cost.
Leverage the expertise of a seasoned marketing leader with a part-time or fractional CMO. Drive strategic growth, optimize marketing investments, and achieve exceptional results without the full-time CMO cost.
Michael Saad, Fractional CMO
Michael Saad is the founder of marketingFORWARD, a dynamic marketing agency specializing in driving growth through innovative strategies and data-driven decision-making. With a 25+ years of experience in performance marketing, digital marketing, demand generation for some of the most well-known brands in the world, Michael brings deep expertise as a fractional Chief Marketing Officer (CMO). Michael has successfully guided numerous clients toward achieving aspirational growth objectives across various industries, including home services, automotive, retail, sports, education, healthcare, technology, and more.
Career Highlights
Michael is renowned for his ability to lead and inspire teams to exceed growth targets and deliver exceptional results. Some of his notable achievements include:
Scaled Massive Growth in High-tech: Achieved a 300% e-commerce revenue growth globally across key digital channels, expanding the team and implementing strategic initiatives that generated significant new subscribers and incremental revenue.
Transformed Automotive E-commerce Strategy: Transformed the company’s e-commerce marketing into a customer-centric, digital-first approach, resulting in a 65% increase in organic traffic and a substantial boost in revenue through strategic SEM and platform optimization.
Improved ROAS thru Optimized Media Mix: Managed a $100 million annual marketing budget, developed a new SEO and AI content strategy, and led a cross-functional team to improve sitewide conversion rates, significantly exceeding growth targets.
Incremental Growth in Healthcare Marketing: Applied proven marketing strategies to grow from 3 to 15 practices nationwide, achieving a 30% year-over-year increase in patient acquisition through optimized demand generation efforts.
Built Sports-Related Ad Tech Business: Founded and rapidly scaled a sports-focused ad network to over 5 million monthly unique visitors in less than 1 year. Successfully exiting the business.
Brands and Industries
Michael's extensive experience with leading brands across diverse industries, from retail and automotive to healthcare and technology, equips him with the unique ability to craft tailored growth strategies. Clients benefit from his deep understanding of performance marketing, e-commerce, and demand generation, ensuring data-driven solutions that maximize ROI and drive sustainable growth.
On a Personal Level
Outside of his professional endeavors, Michael is a devoted husband and proud father of three. He relishes the opportunity to explore the globe and is always in search of the perfect pizza. His love for travel and adventure fuels his innovative spirit, both in his personal life and his career.
Advocate for Girls' and Women's Hockey
Beyond his marketing expertise, Michael is a passionate advocate for girls' and women's hockey. In the Raleigh area, he has been a driving force behind the growth of girls' hockey, expanding from a single team to 15 thriving teams.
Michael's commitment to growing the game for girls and women has led him to form Hockey Tempest to challenge accomplished travel hockey players with opportunities for international competition. Learn more about girl's hockey tournaments in Europe with Team Tempest.
As a dedicated and accomplished coach, Michael's commitment extends beyond the rink, empowering young athletes to develop both their sportsmanship and life skills.
Ready to Hire Your Fractional CMO? Let's Talk!
Are you looking for a forward-thinking marketing leader to drive growth and innovation for your organization? Whether you're in need of a fractional CMO to steer your marketing efforts or a dedicated team to lead growth marketing initiatives, Michael Saad and marketingFORWARD are ready to partner with you.
Frequently Asked Questions
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At marketingFORWARD, our team of experts specializes in retainer-based marketing initiatives and project-based services such as SEO and content marketing, paid media strategies and management, CRM integration, aligning your team and marketing initiatives with your organization's goals.
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